About Kramer Equestrian
Company profile, history, sponsorship and more
About Kramer Equestrian
It all started in 1967, when Richard Krämer, a well-travelled and successful businessman, founded a mail order business for saddles 'Sattelversand Krämer Pferdesport' at the age of 65. The demand for affordable high-quality saddles was so high, that within a short period of time the company's success led to the employment of more staff and the continuous expansion of their product range. In 1973, Heinrich Schmeckenbecher succeeded Richard Krämer and the headquarters were moved to Hockenheim, where on over 30,000 square metres equestrian products are being developed, distributed and sold. Today, the second and third generation of the Schmeckenbecher and Stricker families run the business. Kramer Equestrian and its 1.000 employees supply over 800,000 horse enthusiasts in Germany, Austria, Luxembourg, France, the Netherlands, Belgium, Great Britain, and, through its subsidiary Felix Bühler, Switzerland. Besides its successful mail order business, Kramer Equestrian has in the last few years diversified into retail by opening MEGA STORES, with a floor space of approx. 1,300 square metres each, with many locations in Germany, Austria and France. Since 2005, Kramer Equestrian is represented in Switzerland with numerous Felix Bühler branches.
100% Equestrian Sports
The best choice for you and your horse - we stock over 25,000 products from more than 100 manufacturers. Among the 'big' equestrian brands you will find such insider tips as STONEDEEK for Western Riding or TWIN OAKS for Horse Trekking. We have only one goal – to offer our customers the best equestrian sports equipment possible. As experts, we offer over 200 types of breeches, special equipment for eventing, riding hats/helmets and almost 150 different saddles. Of course horses lovers will also find a huge selection of horse rugs, bridles as well as equipment for stables and pastures and all sorts of gear for horse and rider.
100% Customer Focus
Everything for our customers – we process more than 1 millon orders per year and always try to fulfil your wishes. Many Kramer Equestrian employees are horse lovers and riders and great importance is placed on respectful interaction with our customers, partners and colleagues. We stand for expert horse know-how, competent advice, customer focus and fast delivery times – that's why we look forward to our ratings on eKomi every day!
We love our products – our team, combined with their enthusiasm for horses and equestrian sports, forms the company's unique and valuable foundation. From dressage and Western riding on to working equitation, all varieties of the equestrian sport is represented by our employees. We use and test the products from our assortment ourselves and we (besides our horses) are our toughest critics.
|1967||The wholesale trader and amateur dressage rider Richard Krämer founded the Kramer Equestrian saddle import and equestrian mail order business in Bad Kreuznach.|
|1973||The Schmeckenbecher Family takes over the company and relocates its head office to their home town of Hockenheim. Kramer Equestrian operates the equestrian mail order business and maintains small equestrian shops in West Germany.|
|1978||Kramer Equestrian begins organising equestrian sports markets and exhibitions at different locations in Germany.|
|1985||Kramer Equestrian concentrates solely on their mail order business and sales areas in Germany and quickly becomes the market leader.|
|1988||Kramer Equestrian publishes its first catalogue.|
|1989||Kramer Equestrian sends the first parcels to the then still existing East Germany. Through the campaign 'Refer a Friend' an extensive customer database is established in the new federal states.|
|1995||With the start of the European Single Market Kramer Equestrian expands its mail order activities to Austria and Luxembourg.|
|2000||Relocation and enlargement of the logistics centre in Hockenheim.|
|2003||Kramer Equestrian opens up the first MEGA STORE outside the company's headquarters, in Florstadt, Hesse.|
|2004||Opening of the third Kramer Equestrian MEGA STORE in Sulzemoos, South Bavaria, between Augsburg and Munich|
|2005||The fourth Kramer Equestrian MEGA STORE opens its gates in Nuremberg.|
|2005||Kramer Equestrian acquires the majority stake in the Swiss equestrian sports market leader, Felix Bühler in Muhen, Switzerland.|
|2006||MEGA STORES No. 5 and 6 open up in Langenau, near Ulm, and in Heimsheim, near Stuttgart.|
|2007||The first Kramer Equestrian MEGA STORE outside of Germany is opened in the Austrian capital of Vienna.|
|2008||The 8th and 9th MEGA STORES open their doors in Irschenberg and Neukirchen-Vluyn.|
|2009||In Hockenheim-Talhaus, Asten and Mainz - another three new MEGA STORES emerge. Kramer Equestrian now also supplies customers in France.|
|2010||MEGA STORES – No. 12 and 13 open up in Bad Nenndorf /Hannover and Braunschweig.|
|2011||Two MEGA STORES open up around Hamburg: Hamburg-North in Henstedt-Ulzburg and Hamburg-South located in Egestorf.|
|2012||Kramer Equestrian opens another three new MEGA STORES in Achim / Bremen, Feldkirchen / Graz, Austria and Leichlingen / Leverkusen.|
|2013||Opening of the MEGA STORES in Kleinmachnow / Berlin, Lünen / Dortmund and Pentling / Regensburg. Kramer Equestrian now also supplies customers in the Netherlands.|
|2014||New MEGA STORES in Bornheim / Bonn, Ahrensfelde / Berlin and Eibesbrunn / Vienna, Austria. Kramer Equestrian now also supplies customers in Belgium.|
|2015||Opening of the MEGA STORES in Ettenheim, Nossen / Saxony and Neunkirchen / Saarland.|
|2016||Kramer Equestrian starts supplying customers in Great Britain. France’s first MEGA STORE opens up in Geispolsheim / Strasbourg as well as another MEGA STORE in Lohfelden / Kassel. September 2016 - MEGA STORE # 30 in Darmstadt!|
|2017||Three new MEGA STORES open this year in: Türkheim / Bad Wörishofen, Lengerich and Reinfeld / Lübeck.|
|2018||Three new MEGA STORES open this year in: Werneck / Schweinfurt, Mühlhausen-Ehingen and Neuhaus am Inn / Passau.|
|2019||Three new MEGA STORES open this year in: Kettig / Koblenz, Avrainville / Essonne (France), Bredenbek / Kiel|
|2020||Three new MEGA STORES open this year in: Westerstede / Oldenburg, Seclin / Lille, Paderborn|
|2021||Three new MEGA STORES open this year in: MEGA STORES Schkeuditz / Leipzig, Weimar und Serris / Seine-et-Marne|
|2022||Opening of the MEGA STORES in Himmelkron (Germania), Schermbeck / Münster (Germania) en Les Essarts-Le-Roi (France). Kramer Equestrian now also supplies customers in the Italy.|
|2023||Opening of the MEGA STORES in Alsdorf / Aachen (Germany), Kavelstorf / Rostock (Germany) and Plüderhausen / Stuttgart (Germany).|
Kramer Equestrian’s highly motivated workforce consists almost exclusively of avid riders with great professional competence and specialised horse knowledge. This contributes to our precise and qualified customer service. The strong motivation which the employees bring with them to their daily job is the backbone of Kramer Equestrian and helps to make us the dynamic and successful company which we are today. Professional training with horse equipment is done regularly, this helps to guarantee our know-how and encourage our team spirit in this field.
From the quality control of the incoming goods, to the dispatch of the orders, everything is carried out in-house by our Kramer Equestrian staff.
Utilise the know-how – promote winners
Kramer Equestrian utilises the know-how of several leading riders and equestrian professionals, and sponsors Olympic champions of today and tomorrow.